Promote your business with World Highways

World Highways provides the following marketing services:

• Advertising in World Highways magazine
• Advertising on this website
• Email newsletter sponsorship
• Direct mail
• Contract publishing
• Article reprints

To enquire about how we can help your message reach the best, audited audience in the industry, please contact us.

The rest of this page details our circulation and provides more information on magazine advertising opportunities.

Download the media pack

• Download the Media Pack as a PDF file
• Download the BPA circulation statement as a PDF file

The customer connection

World Highways provides you with an unrivalled opportunity to talk to your customers on a worldwide basis. World Highways is the only publication to deliver top quality editorial, and a carefully targeted international readership with rapid distribution and rapid internet-based response via the World Highways portal page.

Through its carefully targeted readership of decision-makers and opinion-formers, advertisers in World Highways can reach all those likely to influence the selection of their products and services.

Gets results for advertisers

If you are a manufacturer or a service supplier seeking new markets for your products, you will gain access to a wealth of opportunities through the pages of World Highways. Many advertisers across a broad spectrum of products and services have successfully increased sales through World Highways, clearly demonstrating its unique ability to deliver your advertising message to the most relevant target audience. The key points to remember are:

• Editorial excellence, reporting technological innovation
• Targeted circulation to decision makers, audited by BPA International
• Committed readership amongst industry professionals
• Official IRF journal
• Global approach
• Alan Peterson, award winning editor.
• Rapid distribution worldwide.
• Rapid Internet-based response via World Highways portal.
• Proven effectiveness for advertisers

Circulation

BPA International conducts the most thorough independent audit on the circulation of World Highways. It ensures all circulation claims are accurate, the supporting data is correct and only those who genuinely qualify under the terms of the controlled circulation receive copies of the publication.

World Highways has a qualified circulation serving the global sector with 15,561 copies per issue. Therefore, whether you need to cover the highways industry on a worldwide basis, or on a regional basis, World Highways is your targeted and cost-effective route to market.

The table below shows the business/occupational breakout of qualified circulation for the December 2003 issue. This issue is 1.1% or 165 copies above the average of the other four issues reported in paragraph two of the full circulation statement. Click here to download the full circulation statement in a PDF file.

Technical data: advert sizes and formats

Due to advances in reprographic technology and relevant changes to production processes, our printers require that all advertisement material is supplied in digital form. Unfortunately positive film is no longer acceptable. Material should be supplied on CD-ROM or Zip disk, in recognised publishing file format such as Quark or Adobe - with all source files included - with a colour proof. Word and PowerPoint files cannot be used.

This charts below show the advert sizes, as depth x width:

Classified advertising

The new classified pages of World Highways have been re-designed to give advertisements more impact which should in-turn generate you more sales leads!

Classified advertisements are now divided by industry sections which have also been colour coded allowing readers to look up relevant adverts more easily i.e. Agents/Dealers Wanted, Courses/Conferences, Design, Lighting, Markings, Signage, Work Zone Safety etc.

Whether you want new agents/distributors around the world, have a new product/service to be promoted or even need more visitors to your website, advertise in our classified pages and your advertisement will be seen by over 15,500 readers each issue, worldwide.

You can have any size advertisement from one panel (1/10th page) to a full page. All you have to do is provide us with either a brochure, photo or electronic image, together with up to 50 words of text (per panel) plus a copy of your logo (which can also be sent to us electronically) and we will make your 4 colour panel advert for you at no extra charge.

For more information, please call Yvonne Tindall on +44 1622 844027 or e-mail ytindall@ropl.com

Internet & Website advertising

With the launch in 2003 of the new version of www.worldhighways.com, Route One Publishing provided new ways for readers to access industry intelligence. There are also more and improved opportunities for advertisers to reach their customers online. As well as our ongoing daily news service and our directory of
forthcoming events, the website hosts features archived from the last eight years of the magazine. There's also an industry directory known as the Industry Index, which puts readers in touch with suppliers and industry bodies. You can enhance your listing in this index with your logo, a 1,000 word description, details of your regional offices, downloadable presentations, and press releases.

You can also sponsor your category in the Industry Index to secure a more prominent display in the search listing and put your advert
on screen against your competitors' details. We offer a range of options for placing advertisements on different sections of the site.
Feature articles, unpaid Industry Index entries and the five-year news archive can only be accessed by registered users. Registration is free,but the information we collect enables us to offer targeted direct mail and opt-in email services.

Route One Publishing is a pioneer in online publishing for the transportation and civil engineering industries. World Highways' website was launched in 1998. The company is unrivalled in its utilisation of the Internet to enhance its print products and in providing more dynamic marketing services to its clients.

For more information, please call Manuel Battista on +44 1322 612069 or e-mail mbattista@ropl.com

Contact us for more information

Call one of our team for more information or to discuss your requirements. Use these links to email them, or call on +44 1322 612055 or fax on +44 870 751 8327:

• Manuel Battista
• Roger Adshead
• James Howard 
• Yvonne Tindall (classified advertisements)
• Website advertising